Data showed that over half the users being attracted by their google marketing came from mobile-device users
There was over a 65% bounce rate
Returning visitors were less than 5% of users
Out of 195 users, 35 moved toward the listings page and about 30% of those users moved towards other pages and the brochures page.
The ratio between desktop and mobile were around 60 to 50.Conclusion
Google marketing campaigns were attracting more buyers rather than sellers
The website may have been loading too slow, the interest of the user was not met, the user may have had a hard time navigating through the website, among many other possiblities.
The website needed a much better user experience in order for there to be a smaller bounce rate and therefore more fluid traffic as well as more returning visitors.Solutions
Better marketing campaigns that met business goals.
Strong and contextual pages/navigation.
Captivating front page.
Meeting customer needs such as with a free valuation request form.